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Across our marketing articles you'll find a range of guides, strategy tips and analysis to help build your knowledge and create winning campaigns for your business.


Privacy Sandbox Proposals Timeline By Google

Google has just announced the timelines for the various developments in their privacy sandbox initiative. The timeline divides initiatives into four categories fight spam and fraud on the web show relevant content and ads measure digital ads strengthen cross-site privacy boundaries All 4 are [...]

July 24th, 2021|Tags: |

PPC Machine Learning & Liquidity

Humans vs. machines 'Even if I become the number one, there is an entity that cannot be defeated.' These words were uttered by the former Go champion Lee Se-dol, after retiring from professional play, telling media that his decision was motivated by the ascendancy [...]

July 7th, 2021|Tags: |

How To Use Custom Audiences in Google Ads

Google's audience targeting What happens when you walk into a suit shop and find nothing suitable for you? They have all these designs, colors, sizes, and you just can't find something that you like? So you order a custom suit, of course, and a [...]

July 6th, 2021|Tags: |

Should You Enable Auto-Applied Recommendations?

Auto-Applied Recommendations Auto-Applied Recommendations is a relatively new tab within Google Ads. Think of it as a "hub of improvements" introduced by Google. This entire section dedicated to helping you improve your campaigns. That is as what Google prefers to put it. Whether or [...]

July 2nd, 2021|Tags: |
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