Multi-purpose vs one purpose What is the difference between a hammer and a swiss-army knife? Let’s say that you want to fix up something in your house, or maybe you want to DIY a cabinet. What do you use? You will probably find a [...]

An old fable, in ancient Greece A traveler once met an old man on the road and asked him how to get to Mount Olympus. The old man, studied the traveler carefully and replied by saying, "If you really want to get to Mount [...]

Differentiation to succeed The ultimatum of a brand strategy lies in its ability to differentiate itself in the market. Being better is not enough, you need to be different. The leader must always keep this in mind; not to chase the market by constantly [...]

If it is for everybody, it is for nobody Most businesses today are trying to say too much. They are busy telling customers everything good about their product, hoping to gain a favorable response. And what happens? The customer responds “Yeah yeah everyone says [...]

Jargon words doesn't sell Businesses should stop blowing smoke into our faces. The sole purpose of advertising is to sell. Not to amuse, entertain or flatter ourselves. How many marketing people have you seen producing ads like “Feel the joy of living.” “Taste of [...]

Energy cannot be created or destroyed The universe is made out of atoms and energy. For there to be life there must be energy. Energy cannot be created or destroyed. Only transferred from one form to another. This is the fundamental law of physics. [...]

Why are SEO specialists talking about Online Reputation Management (ORM in short) and what does it mean when they provide this “service”. In this post I shall help explain and dispel some common misconceptions. As a client, what are you getting when engaging ORM [...]

A strong brand has leverage A powerful brand is something that people commonly substitute it as a noun.  Its name stands for something for millions of people. It is no longer just a generic product, it has been hyper-augmented and can stand on its [...]