How you are perceived in the market determines your success or failure. Understanding the principles of brand strategy is an indispensable asset to every business.

What You Should Know About Marketing?

Do you need marketing? "The spider looks for a merchant who doesn't advertise so he can spin a web across his door and lead a life of undisturbed peace!" - Mark Twain Can a business run without marketing activities? What are the marketing activities? [...]

By |2021-12-05T16:45:56+08:00November 18th, 2020|Tags: , |

The Power

Multi-purpose vs one purpose What is the difference between a hammer and a swiss-army knife? Let’s say that you want to fix up something in your house, or maybe you want to DIY a cabinet. What do you use? You will probably find a [...]

By |2021-12-05T16:40:51+08:00March 9th, 2020|Tags: |

Advertising Cause and Effect

An old fable, in ancient Greece A traveler once met an old man on the road and asked him how to get to Mount Olympus. The old man, studied the traveler carefully and replied by saying, "If you really want to get to Mount [...]

By |2021-12-05T21:45:58+08:00March 9th, 2020|Tags: |

The Differentiator

Differentiation to succeed The ultimatum of a brand strategy lies in its ability to differentiate itself in the market. Being better is not enough, you need to be different. The leader must always keep this in mind; not to chase the market by constantly [...]

By |2021-12-05T16:40:54+08:00March 9th, 2020|Tags: |

How To Write Clearly

If it is for everybody, it is for nobody Most businesses today are trying to say too much. They are busy telling customers everything good about their product, hoping to gain a favorable response. And what happens? The customer responds “Yeah yeah everyone says [...]

By |2021-12-05T20:55:46+08:00March 9th, 2020|Tags: |

Marketing Smoke and Dust

Jargon words doesn't sell Businesses should stop blowing smoke into our faces. The sole purpose of advertising is to sell. Not to amuse, entertain or flatter ourselves. How many marketing people have you seen producing ads like “Feel the joy of living.” “Taste of [...]

By |2021-12-05T15:38:24+08:00March 8th, 2020|Tags: |

A Note on Brand Reputation Management

Why are SEO specialists talking about Online Reputation Management (ORM in short) and what does it mean when they provide this “service”. In this post I shall help explain and dispel some common misconceptions. As a client, what are you getting when engaging ORM [...]

By |2021-12-05T15:38:42+08:00March 8th, 2020|Tags: |

How To Develop a Brand For Your Business

A strong brand has leverage A powerful brand is something that people commonly substitute it as a noun.  Its name stands for something for millions of people. It is no longer just a generic product, it has been hyper-augmented and can stand on its [...]

By |2021-12-05T15:38:50+08:00March 8th, 2020|Tags: |
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