Whether you are managing online marketing efforts or analytics for your business, you may have come across the term “UTM.” UTM parameters are introduced by Urchin, which is the predecessor of the earliest Google Analytics. They are supported out-of-the-box by Google Analytics. This means [...]

Most websites use Google Analytics. In fact, it is the most popular analytics tool in the world, with over 28,000,000 websites using it. First of all, it is free. Second, it is a very flexible and powerful analytics tool that allows us to understand [...]