Programmatic Display Ads
Programmatic Advertising is available in Google in the form of Display Network, or GDN. GDN can connect your business to audiences of over 3 million+ websites, including most premium domains like Wall Street Journal, New York Times, Forbes, etc. Leveraging audiences and contextual targeting help you reach your message to wherever your customer lives on the internet.
Outside the premium domains, its long tail reach can also help you get on millions of blog sites, smaller publishing sites, forums, relevant industry and market sites. GDN also serves ad inventory to most mobile apps – Android and Apple. This helps you reach audiences as they spend more time on mobile devices nowadays.
GDN also works through an Open Market Auction, and prices are decided in real-time (RTB). It is the perfect solution to reach your target audiences no matter where they spend their time on the internet.