Join or Die : Digital Advertising in the Age of Automation
Join or Die is a wake up call to digital advertisers everywhere. The book is overflowing with practical knowledge and a unique perspective.
In the Plex: How Google Thinks, Works, and Shapes Our Lives
In the Plex is the “most authoritative…and in many ways the most entertaining” (James Gleick, The New York Book Review) account of Google to date and offers “an instructive primer on how the minds behind the world’s most influential internet company function” (Richard Waters, Wall Street Journal).
Digital Marketing in an AI World : Futureproofing Your PPC Agency
Artificial intelligence is radically altering the digital marketing landscape. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world.
Ultimate Guide to Google Ads (Sixth Edition)
Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google’s Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.
Advanced Google AdWords, Third Edition
The holy bible of Google Ads. The best-selling AdWords book on the market. Advanced Google AdWords, Third Edition, is the ultimate guide to Google’s dominant ad platform. This book teaches readers how to use techniques employed by Fortune 500 companies in their own advertising campaigns.
Google Analytics Breakthrough : From Zero to Business Impact
Google Analytics Breakthrough is a much-needed comprehensive resource for the world’s most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization. This book is designed to be a end-to-end learning experience.
Reality in Advertising
Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising’s greatest classic. Rosser Reeves says: “The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research.”
My Life in Advertising and Scientific Advertising
More than 300 pages of Claude Hopkins wisdom – the father of direct response advertising. This timeless advertising classic is a required read for anyone involved in the advertising world. David Ogilvy had supposedly read it 7 times.
How to Write a Good Advertisement
Considered a marketing master during his 44-year career, Victor O. Schwab was the copywriter who propelled Dale Carnegie’s How to Win Friends and Influence People into a mega-seller. This book clearly explains the core elements of an effective advertisement.
Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players
Ogilvy on Advertising
Told with brutal candor and prodigal generosity, David Ogilvy reveals: How to get a job in advertising. How to choose an agency for your product. The secrets behind advertising that works. How to write successful copy—and get people to read it. Eighteen miracles of research. What advertising can do for charities. And much, much more.
Confessions of an Advertising Man
“We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.” —David Ogilvy
The Art of Writing Advertising
Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.
The Unpublished David Ogilvy
First collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career’s worth of public and private communications—memos, letters, speeches, notes, and interviews—from the “Father of Advertising” and founder of Ogilvy & Mather.
Tested Advertising Methods (5th Edition)
John Caples is a legend in advertising for more than 60 years. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
Making Ads Pay
Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions — each tested with decades of experience — that can be immediately applied to every medium and style of advertising.
How to Make Your Advertising Make Money
In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything
Ponderings of a PPC Professional
In his book Ponderings of a PPC Professional, Kirk looks at various sides of complex topics such as attribution, audience targeting, automated bidding, agency pricing, and avoiding bad clients to share the knowledge he has gained over the past decade and invite you into the conversation. You may not agree with everything Kirk says, but you will leave this book thinking differently than when you first started. Not all who ponder are lost.
Google Ads: A Complete Guide
We live in a world that is noisier than ever. Today’s consumers see hundreds of marketing messages on an average day and recall almost none of them. Generic marketing messages do not produce results and increasing the budget does not solve this inefficiency. This book gives a complete guide on the latest Google Ads interface in 2021.
How Google Works
Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider’s guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.
Introduction to Programmatic Advertising
This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend – and then kept on your desk for reference.
The Man Who Sold America The Amazing Story of Albert D. Lasker and the Creation of the Advertising Century
A fascinating biography of one of the past century’s most influential, intriguing, troubled, and instructive figures. Lasker’s creative and powerful use of “reason-why” advertising to inject ideas and arguments into ad campaigns had a profound impact on modern advertising, foreshadowing the consumer-centered “unique selling proposition” approach that dominates the industry today.
Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy
This book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms, such as Facebook, Google, or Amazon.
Programmatic Advertising : The Successful Transformation to Automated, Data-Driven Marketing in Real-Time
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies, and media. The new way of planning, steering, and measuring marketing may still appear complex and threatening but promising at once to most decision makers.
Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don’t befooled – online advertising is exploding.
Ad Tech & Programmatic : Master the online media tech and programmatic media explained
A guide that covers all the technologies involved in the non-stopping online media ecosystem. From DMP (Data Management Platforms) to Ad Exchanges, the book describes the role of each advertising technology and their importance. Regardless that you are investing a small amount in online media or you are working a related department this guide will help you to open a little black box in advertising: the ad tech.
Ad Serving Technology : Understand the Marketing Revelation That Commercialized the Internet
Ad Serving provides a commercial infrastructure to the internet, spanning all sites, and touching all users, all the time. Ad Serving gives marketers the ability to deliver and measure their ads for exceptionally low cost, revealing the true value of the ad space they pay for. Utilizing cookie and page-level analysis, marketers can build vast pools of pseudonymous data about websites, ads and the users that encounter them.
Ultimate Guide to Facebook Advertising
Now in its fourth edition, the Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.
The Complete Guide to Facebook Advertising
Brian Meert is the CEO of AdvertiseMint, the leading advertising agency specializing in Facebook advertising. This book brings a fast paced and simple learning approach to digital marketers looking to learn more about social advertising. Whether you’re new to Facebook ads or an expert at digital marketing and and paid social, you’ll discover how to select the correct objective, target your perfect audience and create ads that make a connection with your audience.
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more.
