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FAQ – General Questions

  • How does advertising help generate brand awareness for my business?

    It helps your business generate brand awareness by creating a unique perception of your product in the consumers’ minds, mainly through advertising campaigns with a consistent theme over time.

  • How can my business benefit from advertising?

    Advertising helps you reach customers who may be interested to do business with you. You can enjoy increased brand awareness, leads, and sales coming to your business by advertising in the right channels where your potential customers are spending time on.

  • What can I expect to get?

    Our specialty is in paid media ads. We seek to provide our clients with an end-to-end solution, from planning and analytics to delivery and management. Enjoy our full-scale digital marketing capabilities.

  • How do I begin?

    Simple. Contact us and we will schedule a discussion with you. After understanding your business, we will then lay out a comprehensive strategy and plan of execution for your business. Different businesses have different needs. Depending on yours, we will plan out the right channels and campaign types to best achieve your goals.

  • Can I run my own ads?

    Sure you can. But as a business owner, there are many things you find more important, like the daily operations of your business over managing your own ad campaigns. Ad management usually takes a lot of time and effort to learn, it is better to work with a professional to get better results than you can get managing it yourself.

Billing & Payments

  • What are the cost of your services?

    There is a 1-time fee during the initial channel setup. After it is completed, the monthly management fee is usually a percentage of your ad spend.

  • What kind of payments do you accept?

    We accept credit cards, debit cards, and bank transfers.

Common Terms

  • What is Paid Search?

    Paid search advertising is a type of digital marketing strategy that allows companies to pay search engines to place their ads higher on relevant search engine results pages (SERPs) with the goal of driving traffic and sales to their site.

    Paid Search is also commonly known as Search Engine Marketing (SEM).

  • What is Paid Social?

    Paid social is the practice of displaying sponsored advertising content on third-party social networking platforms with the goal of targeting specific audiences. Businesses use it to drive brand awareness and demand generation such as by getting more leads and sales. The most popular paid social channel is Facebook Ads (now Meta).

  • What is SEO?

    SEO stands for “Search Engine Optimization.” It means the process of improving your website to increase its visibility in search engines such as Google and Bing. The higher your pages rank in the search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

  • What is advertising?

    We define it as salesmanship or demand generation.

  • What is branding?

    It means having your company name stand for something in the minds of the customer. Most businesses struggle to accomplish it.

  • What is CTA?

    CTA means Call-To-Action. It is basically a button telling a user what to do, usually the action is something valuable to the business invovled. Example like “Call Us”,”Sign Up Today”,”Get In Touch”.

  • What is a landing page?

    A landing page is a technical term used to describe the first page a user lands on after clicking an ad or marketing CTA (Call-To-Action).