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Across our marketing articles you'll find a range of guides, strategy tips and analysis to help build your knowledge and create winning campaigns for your business.


How to use your Facebook Pixel

What is the Facebook Pixel The Facebook pixel is a tiny piece of code that you place on your website. However, it does wonders. When visitors visit your site, the pixel collects necessary information about them, such as the pages they visited, the time [...]

May 9th, 2022|Tags: |

Top 5 Most Important Things In Facebook Ads

Why Facebook Ads Facebook Ads is a powerful social platform to advertise your business. With over 2.9 billion monthly active users and its ability to reach Instagram, it's no wonder why most businesses continually invest in it. But often, the platforms' sheer complexity overwhelms [...]

May 8th, 2022|Tags: |

How Long Does It Take PPC to Fully Work?

"How long does it take for Google Ads to work?" is a great question that most businesses will probably ask before committing to the platform. PPC (or Google Ads) is usually known to be instant compared to its slow-moving counterpart, SEO. In theory, this is [...]

February 22nd, 2022|Tags: |

All About Smart Campaigns in Google Ads

What are smart campaigns? Google Ads smart campaigns are the easiest and fastest way you can jump straight into the Google Ads world. It requires no knowledge or time on your part. The entire process should take you no more than 5 minutes to [...]

February 21st, 2022|Tags: |

Google Ads Audience Targeting: The Ultimate Guide

What is Google Ads audience targeting? Audience targeting in Google Ads allows you to reach your intended audiences online. Audiences are segments of people. These are groups of people with specific interests, intents, and demographic information, as estimated by Google. When adding an audience [...]

December 12th, 2021|Tags: |
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