Effortless Retail Experience
Google Shopping Ads is the top solution for online retailers. It is a service that allows retailers to advertise their products to searchers in a visually appealing way.
We know that almost everybody looks for products online now. Customer checks out your product by searching the product you sell or through dynamic prospecting – chances upon it while online. Those interested will click and land on your page showing the exact product. Shopping ads differ from the other ad types as it is precisely created for retailers with product inventory.
The ad comes with rich product information, such as a product image, title, price, short description, reviews and store name.
Expert Feed Management
Everything that Google shopping ads do depends on the feed. Feed management is the lifeblood of any e-commerce website engaged in Shopping ads. An optimal feed gives life to your Google Shopping. Without a healthy product feed, there can be no healthy Shopping campaigns.
A properly formatted and optimized product feed is integral to the long term success of your campaigns. We’ll take over the management and optimization of your product feed, optimizing product feeds of any size and complexity.
Dynamic Product Remarketing
Dynamic product remarketing is the magic that comes with Shopping Ads. We all know retailers have a wide variety of products on their sites. A user who viewed leather boots on your site should not be remarketed the same way as someone who viewed business ties. Having proper ID matching ensures the user sees customized product ads based on their activities on your site.
FAQ By PPC Specialist
To get started, you’ll need a Google Merchant Center account, an e-commerce store such as one run through Shopify or Woocommerce, and a Google Ads account. If it sounds like a lot, we are here to take the burden off your hands, so that you can get them running in no time without any knowledge or work on your side.
First, Google depends on a special object called a product feed that contains all of your store’s product data, such as titles, descriptions, images, price, etc. Google uses this data to match your products with relevant search queries as well as to create the actual ads.
On the front end, users do not see the feed. Instead, they will see the Shopping Ads, showing an image of the product, with the price and additional information, such as reviews or free shipping.
If someone likes what they see, they click on your ad which will take them to your website and Google charges you for that click.
The short answer is yes. Shopping offers a whole new channel for retailers to sell products and is a huge opportunity for eCommerce growth.
As shopping behavior continues to shift to the internet, and online retail becomes the new normal – and utilizing Google Shopping Ads is crucial to staying competitive. There is no other ad format available on Google that is better suited for eCommerce products. Shopping Ads showcases each of your products individually, together with all the relevant information.