Suited for B2B & B2C advertisers
Facebook Ads are not only suited for B2C advertisers but also B2B. According to Facebook, business decision makers’ time spent on Facebook per day was 74% higher than other people on the platform.
Facebook also allows you to target by Employer name, Job title, Employment industry, Interest industry, Employer company size, and Business travelers. Pair it up with Lookalike audiences, existing website visitors, email lists, and customer base to leverage your targeting to its fullest capabilities.
It’s the versatility of Facebook Ads that made it so popular with most advertisers.