Testing is Behind Every Successful Ad
In advertising, there is a saying that we should “let the thousands decide what the millions will do.” This is the essence of testing ads. That’s how they had done it over a century ago, albeit without technology we have today. From loose coupons in newspapers to mail order to television ads. There is a reason why it is still being done today.
If you are not running tests on your ad copy and landing pages, you are potentially leaving out a lot of potential of growth. Over the course of your advertising on Google, we will implement A/B or multivariate tests on your ads. We begin by testing things like headlines, images, descriptions. For banner ads, its the colors, layout and call-to-action, etc.
Whether you are running an e-commerce shop selling products directly online, or you are collecting leads through phone calls and form submissions, A/B and multivariate testing is an essential component of your marketing strategy.
Research shows that more than 80% of marketers say that they are not focusing on testing their landing pages. Hence, these businesses are leaving money on the table, for the opportunist to win it all.