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An account audit is a deep dive into your Google Ads account to determine areas that could use further attention or work to improve performance. Conducting a PPC audit for a new client, or even an existing client, is essential to ensure that they are maximizing efficiency in their ad accounts.
If you have sincerely checked and optimized every point below, your account would probably belong in the top 1% of all ad accounts on Google. Take this as a PPC deep clean. It contains the list of the 100 most essential key points to audit inside any Google Ads account.
All of them are actionable. You can do it all on the same day, or in a week. As long as you finish it!
Click on the button below to download this list.
Update: List last updated on 20 January 2022.
Download the PDF Version Here →
As you know, Google Ads is a fast-moving industry. We will be actively updating this list to ensure that all points are up to date with the latest Google Ads changes. Bookmark this page to come back in the future. (Ctrl+D to bookmark)
When doing the audit, remember to pen and organize your results in a neat place so that you can share both your action plan and insights with key stakeholders. Make sure to carefully document the important points, the status of it, and the issues you need to address. With an action plan, you can put it into work into your Google Ads account. Every minute of planning saves ten in work.
Hopefully, now you have an idea of “cleaning house” and found a lot of areas where you are just plainly draining ad budget or under-optimizing. You may also have found opportunities in your account that were not taken advantage of before. Now you can prioritize and tackle all of the areas identified that can help improve your campaigns.
As you also know, this audit list does not include Google Analytics and Google Tag Manager best practices, which are both important for Google Ads success. We may be doing a list for them in the future.
The results of your success in Google Ads will depend on this.