Advanced AI and Machine Learning
Advanced AI, machine learning and automated rules are very complicated subjects, they comprise the highest level of Google Ads knowledge.
But it is well in use and within Google Ads. Most bidding now uses machine learning technology, like Target CPA, Target ROAS, and Maximize Conversions. Google uses machine learning to automatically bid your keywords in real time to ensure the optimal results for your business. Ads that uses Dynamic Search Ads are able to dynamically create ads when the user searches in real-time uses AI as well.
We leverage the AI and machine learning by using automated rules and scripts to reduce unnecessary ad spend and over cost to your budget. Automatically find expensive ad groups which are not producing results and reduce their bids. We can also use find search queries that are triggering your ads but is not inside your campaigns, and automatically add them as your keywords. Monitor keywords that have unusually high increase in cost and stop them.
No advertising can be run profitably by just human work alone, with the increasing reliance of AI and machine learning, we can reduce human errors and automate those repetitive tasks on your account. Google Ads specialists who embrace automation are able to look at the bigger picture, make rapid adjustments and gain significant efficiency for the client’s business.