The Ultimate Marketing Expansion
Enter Microsoft Ads, the number 2 search engine in the world. Most businesses who are looking to expand their search market share should allocate some of their advertising budget into Microsoft Ads. Running Google and Microsoft Ads together can be a very powerful combination. Advertising on Microsoft means your business can show up when somebody do a search on Bing, Yahoo, AOL, and MSN.
The cost per click on these platforms are usually cheaper than on Google, on average between 30-40% lower. This means that you will be getting more clicks for the same budget that you are spending on Google. The reason for this is because Microsoft has way less advertisers compared to Google. Most of your competitors will not be advertising on Microsoft.
Less competition results in cheaper clicks and higher chances to rank on top of page 1.