The Definitive Guide to Paid Search
Looking for deeper knowledge, as well as practical insights on core Paid Search? Search no longer! We regularly write on new Paid Search content. Now and then, we post long-reads that truly cover all aspects of an essential Paid Search topic, such as account structure, keyword research and Google Ads changes. Here, you’ll find the complete list of our Ultimate Paid Search guides.
What is Paid Search? Paid search, or search advertising, is when an advertiser shows an ad on a search engine. The advertiser pays the search engine a certain amount of money each time the [...]
What is Google Ads account structure? Google Ads account structuring is the process of building the foundation and layout of how you want your account to look. It will impact your ad management and [...]
What are Google Ads keywords? What are keywords in Google Ads? They are probably the most important thing in the field of paid search or Google's search ads. Paid searches are ads in text [...]
Ultimate guide to Google Ads campaigns What are Google Ads campaigns? Before we get into it, let's look at what a marketing campaign is. Marketing campaigns are a very common term in our field. [...]
What is Google Ads audience targeting? Audience targeting in Google Ads allows you to reach your intended audiences online. Audiences are segments of people. These are groups of people with specific interests, intents, and [...]
What is copywriting in Google Ads? Want to learn how to write high-performing Google Ads? Based on Wikipedia definition of copywriting: "the act or occupation of writing text for the purpose of advertising or [...]