The Definitive Guide to Paid Search

Looking for deeper knowledge, as well as practical insights on core Paid Search? Search no longer! We regularly write on new Paid Search content. Now and then, we post long-reads that truly cover all aspects of an essential Paid Search topic, such as account structure, keyword research and Google Ads changes. Here, you’ll find the complete list of our Ultimate Paid Search guides.

  • What is Paid Search? Paid search, or search advertising, is when an advertiser shows an ad on a search engine. The advertiser pays the search engine a certain amount of money each time the [...]

    Published On: December 6th, 202114.7 min read
  • What is Google Ads account structure? Google Ads account structuring is the process of building the foundation and layout of how you want your account to look. It will impact your ad management and [...]

    Published On: December 7th, 202111.9 min read
  • What are Google Ads keywords? What are keywords in Google Ads? They are probably the most important thing in the field of paid search or Google's search ads. Paid searches are ads in text [...]

    Published On: December 10th, 202124.2 min read
  • Ultimate guide to Google Ads campaigns What are Google Ads campaigns? Before we get into it, let's look at what a marketing campaign is. Marketing campaigns are a very common term in our field. [...]

    Published On: December 11th, 202114.1 min read
  • What is Google Ads audience targeting? Audience targeting in Google Ads allows you to reach your intended audiences online. Audiences are segments of people. These are groups of people with specific interests, intents, and [...]

    Published On: December 12th, 202123 min read
  • What is copywriting in Google Ads? Want to learn how to write high-performing Google Ads? Based on Wikipedia definition of copywriting: "the act or occupation of writing text for the purpose of advertising or [...]

    Published On: December 15th, 202118.9 min read