PPC managers usually deal with countless metrics inside an ad account. Most of the formulas are included in the list to help you understand more about the commonly used PPC metrics and how they are derived. For example, do you know that there are six components that calculate your ad rank? And Absolute Top Impression Share lets you know the percentage of time when your ad shows it occupies the absolute first position on page 1?

Read this; memorize it if you want to. It will certainly help you when doing optimization work inside your account. And if you are interested in getting an audit done on your account, visit our 100 PPC Audit Checklist here.

Download the essential PPC formulas below.