The State of Google Ads
Google’s Pay Per Click Ads are one of the best ways to drive website traffic and action. Here’s what you should know.
Google returns an average $8 for every $1 spent on the platform. That’s an 8:1 ROI.
Advertisers are generally seeing positive returns when advertising on Google. (Google 2020)
Is the average cost per click on Google Search.
Legal industries having the most expensive keywords and e-commerce having the lowest.
of the traffic generated by Google Ads is not replaced by organic clicks when ads are paused.
(Google AI Blog)
of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link
of brands say PPC is a huge driver for their business.
(State of PPC 2019)
is how much search advertising spending is projected to grow worldwide by 2022.
of all search clicks go to the top three pay-per-click ads.
of people say paid ads make it easier to find what they need.