The State of Google Ads

Google’s Pay Per Click Ads are one of the best ways to drive website traffic and action. Here’s what you should know.

Things you should know

8X Return

Google returns an average $8 for every $1 spent on the platform. That’s an 8:1 ROI.

Advertisers are generally seeing positive returns when advertising on Google. (Google 2020)


Is the average cost per click on Google Search.

Legal industries having the most expensive keywords and e-commerce having the lowest.


of the traffic generated by Google Ads is not replaced by organic clicks when ads are paused.

(Google AI Blog)


of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link



of brands say PPC is a huge driver for their business.

(State of PPC 2019)


is how much search advertising spending is projected to grow worldwide by 2022.



of all search clicks go to the top three pay-per-click ads.



of people say paid ads make it easier to find what they need.


More Leads and Sales

There is a large group of potential customers looking for your business every single day and hour.

Showing on Top of Google Page 1

That’s where the real business happens.

Reach 90% of the Internet

No matter where your audience is online, they will be able to see your ads.

Hyper-Targeted Ads

Target only people who are likely to be interested in your products and services.

Brand Awareness

Add power to your brand with increased awareness and recognition for your business.

Remarket Existing Users

Cart abandoners. Form drop outs. Most customers don’t convert on the first visit, remarketing keeps them coming back.

Measure Your Success

Know exactly how well your campaigns are doing, in real time.

High Intent

On the search network, You’re advertising to people who are looking for something specific.

Instant Results

Leapfrog all the organic results on the search engine. Unlike SEO which may take years to work, PPC is instant.