The State of Google Ads
Google’s Pay Per Click Ads are one of the best ways to drive website traffic and action. Here’s what you should know.
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Things you should know
8X Return
![soga1](https://samuraippc.com/wp-content/uploads/2022/01/soga1-e1642062167872.png)
Google returns an average $8 for every $1 spent on the platform. That’s an 8:1 ROI.
Advertisers are generally seeing positive returns when advertising on Google. (Google 2020)
$1-2
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Is the average cost per click on Google Search.
Legal industries having the most expensive keywords and e-commerce having the lowest.
89%
of the traffic generated by Google Ads is not replaced by organic clicks when ads are paused.
(Google AI Blog)
50%
of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link
(Unbounce)
74%
of brands say PPC is a huge driver for their business.
(State of PPC 2019)
$132B
is how much search advertising spending is projected to grow worldwide by 2022.
(Statista)
46%
of all search clicks go to the top three pay-per-click ads.
(Webfx)
75%
of people say paid ads make it easier to find what they need.
(Clutch.co)