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Across our marketing articles you'll find a range of guides, strategy tips and analysis to help build your knowledge and create winning campaigns for your business.


Google Ads Campaigns: The Ultimate Guide

Ultimate guide to Google Ads campaigns What are Google Ads campaigns? Before we get into it, let's look at what a marketing campaign is. Marketing campaigns are a very common term in our field. Based on the definition by Investopedia, "marketing campaigns promote products [...]

December 11th, 2021|Tags: |

Google Ads Keywords: The Ultimate Guide

What are Google Ads keywords? What are keywords in Google Ads? They are probably the most important thing in the field of paid search or Google's search ads. Paid searches are ads in text format. They mainly contain 3 headlines, 2 descriptions, a URL, [...]

December 10th, 2021|Tags: |

Google Ads Account Structure: The Ultimate Guide

What is Google Ads account structure? Google Ads account structuring is the process of building the foundation and layout of how you want your account to look. It will impact your ad management and optimizations moving forward. Not structuring it properly will hurt your [...]

December 7th, 2021|Tags: |

Paid Search Advertising: The Complete Guide

What is Paid Search? Paid search, or search advertising, is when an advertiser shows an ad on a search engine. The advertiser pays the search engine a certain amount of money each time the ad gets clicked on the SERPs (Search Engine Result Pages). [...]

December 6th, 2021|Tags: |

1st, 2nd and 3rd Party Data in Advertising

What is data in advertising? When we discuss about data in advertising, we are primarily talking about user data. We are trying to collect more information about the user, which helps us predict whether our ads will be relevant to them. Data and advertising [...]

November 5th, 2021|Tags: |

Is the Internet Really Free?

Free or not free? Is the internet free? Most people may think so. They say that they can read any article, page, and video online and don't get charged for it. But, whether you watch 10 videos or 100 videos on YouTube, does it [...]

October 28th, 2021|Tags: |

Thoughts on Advertising IV

A continuation of the thoughts on advertising mini series. Previous part here. Antaeus was a giant in greek mythology, also the son to Poseidon. He would travel across the country and challenge anyone to wrestle - and he always win. He would pin his [...]

October 9th, 2021|Tags: |

Microsoft Ads Will Shutdown ETA By June 2022

The news appeared on Microsoft Ads official blog post on October 5 that Microsoft Ads will follow suit their counterpart Google, to officially sunset ETAs (Expanded Text Ads) by June 2022. Microsoft follows Google's decision to sunset ETA Microsoft seems to be doing this [...]

October 7th, 2021|Tags: |
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