Learn everything Google Ads related, occasionally we post things of the broader scope.
95.74% of Singapore's Traffic As the latest research by Similarweb, an ad intelligence company, ranks Google in Singapore as 95.74% of all search traffic. This means that most Singaporeans are really into Google! The #1 place for businesses to be Search engine advertising has [...]
Google has announced this week that their Performance Max campaign, which has now left the bakery since October 2020, is live. It will be unrolled into all advertiser's accounts starting November 2, 2021. We had already explained what Performance Max campaigns were back when [...]
What is data in advertising? When we discuss about data in advertising, we are primarily talking about user data. We are trying to collect more information about the user, which helps us predict whether our ads will be relevant to them. Data and advertising [...]
Free or not free? Is the internet free? Most people may think so. They say that they can read any article, page, and video online and don't get charged for it. But, whether you watch 10 videos or 100 videos on YouTube, does it [...]
A continuation of the thoughts on advertising mini series. Previous part here. Antaeus was a giant in greek mythology, also the son to Poseidon. He would travel across the country and challenge anyone to wrestle - and he always win. He would pin his [...]
Online attention is getting shorter A study done by a research firm eye square has found that the average attention span of internet users to be - 2.5 seconds. They call it the "The magical 2.5 seconds - the experience of a (very short) [...]
This is a continuation of the "on advertising notes" that I created, it is an accumulation of my own and influenced thoughts regarding advertising; part 3. Part 2 can be found here. • • • No advertising campaign should be launched to change consumer [...]
Do you need marketing? "The spider looks for a merchant who doesn't advertise so he can spin a web across his door and lead a life of undisturbed peace!" - Mark Twain Can a business run without marketing activities? What are the marketing activities? [...]
This is similar to the previous notes that I created, it is an accumulation of my own notes regarding advertising; part 2. In no particular order. • • • Advertising is persuasion, not force. Good things don't have to be forced down on the [...]
The A/B Method During the early 1900s, the world witnessed one of the greatest admen to ever live. He became the father of copywriting, namely Claude C. Hopkins. Claude believed that advertising existed only to sell something and should be measured and justified by [...]
© SAMURAI PPC 2022, ALL RIGHTS RESERVED. BUSINESS UEN 53423934W. PRIVACY POLICY | TERMS AND CONDITIONS
