Learn everything Google Ads related, occasionally we post things of the broader scope.
What is the business about ads? What is the great business of advertising? Before we can answer the question, we need to take an in-depth look at what exactly is an ad. When we look at an ad, we see one big block of [...]
Emotions of ad copy In this post, I like to talk about the emotion of your ad copy and how it can affect sales. It is basic human nature to respond to emotions before logic. You will see how it is widely being used [...]
Take this as an accumulation of some personal reflections that I scribbled in a notebook. Hence, there is no hierarchy or order in the presentation of the points below. Nor does it resemble any of the usual posts that you are used to seeing. [...]
Putting up the right offer When an advertiser sells its product, there is usually something tied in the offer. This something could be in a form of a trial or a free sample. The point of this is to induce action from people who [...]
Being specific in selling Cliché and common claims have no room in advertising. Because such claims have been used too many times, it no longer holds any weight to the reader. To claim your product is "The Best, The First in the world, The [...]
Eliminate advertising waste As advertising gets more competitive, businesses should implement measures to eliminate waste. One of the principles of advertising is elimination of wasted spend. Because advertising has become more of a science, cost and result are measured and apparent. There can be [...]
Once a gamble, now an exact science. This is a four-part series blog which goes in-depth with advertising techniques and procedures. The time has come when advertising becomes a science and not art. In fact, it is even more prevalent now than it was [...]
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