Here you will find everything you need to know about Google Ads. Our goal is to help you master this platform.
Problems with small businesses using Google Ads Google Ads is often big and scary for most businesses to embark on. For small businesses, it is a daunting task indeed. If they approach it alone, they will likely fail because they are unprepared. They spend [...]
"How long does it take for Google Ads to work?" is a great question that most businesses will probably ask before committing to the platform. PPC (or Google Ads) is usually known to be instant compared to its slow-moving counterpart, SEO. In theory, this is [...]
What are smart campaigns? Google Ads smart campaigns are the easiest and fastest way you can jump straight into the Google Ads world. It requires no knowledge or time on your part. The entire process should take you no more than 5 minutes to [...]
The best way to go about deleting your Google Ads campaigns So the time has come, and you want to stop running your campaigns for whatever reasons. How do you go about deleting your Google Ads campaigns so you will not get charged by [...]
How does Google Ads generate responsive search ads? Responsive search ads, or in short, RSAs, are the newer ad format that was introduced by Google a few years ago. However, they will be the default and only available option after June 2022, as Google [...]
What is copywriting in Google Ads? Want to learn how to write high-performing Google Ads? Based on Wikipedia definition of copywriting: "the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales [...]
What is Google Ads audience targeting? Audience targeting in Google Ads allows you to reach your intended audiences online. Audiences are segments of people. These are groups of people with specific interests, intents, and demographic information, as estimated by Google. When adding an audience [...]
Ultimate guide to Google Ads campaigns What are Google Ads campaigns? Before we get into it, let's look at what a marketing campaign is. Marketing campaigns are a very common term in our field. Based on the definition by Investopedia, "marketing campaigns promote products [...]
What are Google Ads keywords? What are keywords in Google Ads? They are probably the most important thing in the field of paid search or Google's search ads. Paid searches are ads in text format. They mainly contain 3 headlines, 2 descriptions, a URL, [...]
What is Google Ads account structure? Google Ads account structuring is the process of building the foundation and layout of how you want your account to look. It will impact your ad management and optimizations moving forward. Not structuring it properly will hurt your [...]
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