There are hundreds of metrics within Facebook Ads, but which are the most important ones that you must keep your eyes on? In this post, we will share 5 Facebook Ads metrics that you should look at every time you log in to your Ads [...]

What is the Facebook Pixel The Facebook pixel is a tiny piece of code that you place on your website. However, it does wonders. When visitors visit your site, the pixel collects necessary information about them, such as the pages they visited, the time [...]

Why Facebook Ads Facebook Ads is a powerful social platform to advertise your business. With over 2.9 billion monthly active users and its ability to reach Instagram, it's no wonder why most businesses continually invest in it. But often, the platforms' sheer complexity overwhelms [...]