The future has arrived. This is probably one of the most influential updates that Google is planning to phase in the coming months. Data-driven attribution (DDA) will be the new default for advertisers. This is a big win for advertisers across the board and [...]

Standard and smart display will now combine into 1 Google has announced recently that they will combine Standard Display campaigns and Smart Display campaigns into a single option, called Display campaign. So now advertisers will no longer have the option to choose between standard [...]

Expanded Text Ads will be gone Following the latest news from Google, they will be officially sunsetting Expanded Text Ads (ETA) by June 2022. This means that advertisers will no longer be able to add or edit their ETAs after June 2022. This update [...]

Conversion value rules Google has released a new setting for conversion values this week. Advertisers are now able to adjust conversion values base on user characteristics. "Not all conversions are worth the same—some are more valuable than others. Accurately expressing this value can help [...]

Google has just announced the timelines for the various developments in their privacy sandbox initiative. The timeline divides initiatives into four categories fight spam and fraud on the web show relevant content and ads measure digital ads strengthen cross-site privacy boundaries All 4 are [...]

Google has announced that there will be an update to the way their smart bidding strategies are organized. Advertisers should now see the following options when they create new bid strategies for Search campaigns: Maximize conversions will have an optional target CPA. Maximize conversion [...]