Google’s partnership with Woocommerce, perhaps the most popular e-commerce platform on WordPress, is now available for users globally. Last week Google had announced that all of WooCommerce’s 4.4 million merchants would soon have the ability to easily integrate their product inventory across Google in just a few clicks, and for free. You no longer have to configure the product feed manually or use an external plugin to sync it to Merchant Center.

You can now do it directly within Woocommerce.

Making it easier for retailers who work with partners like WooCommerce to integrate with Google shopping features across Search, Shopping, Image Search, and YouTube means that retailers of all sizes will have even more ways to get discovered. And shoppers will have even more choice as they make their shopping decisions.

Google listings & ads developed by WooCommerce

With the new update, you can sync your store with Google to list products for free, run paid ads, and track performance straight from your store dashboard. You can now:

  • Connect your store seamlessly with Google Merchant Center.
  • Reach online shoppers with free listings.
  • Boost store traffic and sales with Smart Shopping Campaigns.

Connect your store seamlessly.

Integrate your Woocommerce store with Google Merchant Center to upload relevant store and product data to Google. Your products will sync automatically to make the information available for free listings, Google Ads, and other Google services.


Running Shopping Ads has never been easier for retailers. Take advantage of the new updates by Google and push your reach to the next level. As the online shift to e-commerce accelerates, having a digital presence is just the minimum. It is now a necessity for you as a retailer to reach your customers as they browse across the web and devices.