What is copywriting in Google Ads? Want to learn how to write high-performing Google Ads? Based on Wikipedia definition of copywriting: "the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales [...]
This is a continuation of the "on advertising notes" that I created, it is an accumulation of my own and influenced thoughts regarding advertising; part 3. Part 2 can be found here. • • • No advertising campaign should be launched to change consumer [...]
Putting up the right offer When an advertiser sells its product, there is usually something tied in the offer. This something could be in a form of a trial or a free sample. The point of this is to induce action from people who [...]
Being specific in selling Cliché and common claims have no room in advertising. Because such claims have been used too many times, it no longer holds any weight to the reader. To claim your product is "The Best, The First in the world, The [...]
Eliminate advertising waste As advertising gets more competitive, businesses should implement measures to eliminate waste. One of the principles of advertising is elimination of wasted spend. Because advertising has become more of a science, cost and result are measured and apparent. There can be [...]
Once a gamble, now an exact science. This is a four-part series blog which goes in-depth with advertising techniques and procedures. The time has come when advertising becomes a science and not art. In fact, it is even more prevalent now than it was [...]
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