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Across our marketing articles you'll find a range of guides, strategy tips and analysis to help build your knowledge and create winning campaigns for your business.


UTM vs GCLID Parameters

Whether you are managing online marketing efforts or analytics for your business, you may have come across the term “UTM.” UTM parameters are introduced by Urchin, which is the predecessor of the earliest Google Analytics. They are supported out-of-the-box by Google Analytics. This means [...]

June 15th, 2021|Tags: , |

The Different Types of PPC Auctions

Premium Auction vs Low-Quality Auction A premium auction in PPC means that Google believes this traffic is of higher quality and converts better. Premium ad auction (PAA) will cost more than a low-quality ad auction (LQAA). We will find out why CPCs are not [...]

February 27th, 2021|Tags: |
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