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Across our marketing articles you'll find a range of guides, strategy tips and analysis to help build your knowledge and create winning campaigns for your business.


How To Write High Performing Google Ads

How to write high-performing Google Ads? What is the style of Google ads, or PPC ads? After years of study, I would advise the reader to write in a telegraphic way. That is the way that works, principles of writing PPC ads should follow [...]

February 3rd, 2021|Tags: |

What You Should Know About Marketing?

Do you need marketing? "The spider looks for a merchant who doesn't advertise so he can spin a web across his door and lead a life of undisturbed peace!" - Mark Twain Can a business run without marketing activities? What are the marketing activities? [...]

November 18th, 2020|Tags: , |

How to 5X Results On Your Google Ads

How to maximize your Google Ads spend? This is a common question for every advertiser spending money on Google Ads. What does that mean though? It means how can get the customers we are looking for without wasting our ad dollars. It is the [...]

November 1st, 2020|Tags: |

Thoughts on Advertising II

This is similar to the previous notes that I created, it is an accumulation of my own notes regarding advertising; part 2. In no particular order. • • • Advertising is persuasion, not force. Good things don't have to be forced down on the [...]

October 22nd, 2020|Tags: , |

The Truth About Modern Advertising

The A/B Method During the early 1900s, the world witnessed one of the greatest admen to ever live. He became the father of copywriting, namely Claude C. Hopkins. Claude believed that advertising existed only to sell something and should be measured and justified by [...]

October 15th, 2020|Tags: , |

At Last: Fogg’s Behavior Model Uncoded

Decoding the Model Many of you have probably heard of this concept; it is called the Fogg's Behavior Model. This model was created by Stanford research scientist, B.J. Fogg. It is the formula that determines human behavior. It is so widely known and accepted [...]

October 6th, 2020|Tags: |
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