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Across our marketing articles you'll find a range of guides, strategy tips and analysis to help build your knowledge and create winning campaigns for your business.


Thoughts on Advertising

Take this as an accumulation of some personal reflections that I scribbled in a notebook. Hence, there is no hierarchy or order in the presentation of the points below. Nor does it resemble any of the usual posts that you are used to seeing. [...]

April 7th, 2020|Tags: , |

This is Why Your PPC is Failing

A common problem of advertising budgets Why are so many PPC campaigns not performing as well as supposed to? Let's give the benefit of the doubt that this advertiser has a reasonably well-managed account. This could be you right now. The campaigns are properly [...]

April 4th, 2020|Tags: |

Successful Advertising II

Eliminate advertising waste As advertising gets more competitive, businesses should implement measures to eliminate waste. One of the principles of advertising is elimination of wasted spend. Because advertising has become more of a science, cost and result are measured and apparent. There can be [...]

March 18th, 2020|Tags: , , |

The Power

Multi-purpose vs one purpose What is the difference between a hammer and a swiss-army knife? Let’s say that you want to fix up something in your house, or maybe you want to DIY a cabinet. What do you use? You will probably find a [...]

March 9th, 2020|Tags: |

Advertising Cause and Effect

An old fable, in ancient Greece A traveler once met an old man on the road and asked him how to get to Mount Olympus. The old man, studied the traveler carefully and replied by saying, "If you really want to get to Mount [...]

March 9th, 2020|Tags: |

The Differentiator

Differentiation to succeed The ultimatum of a brand strategy lies in its ability to differentiate itself in the market. Being better is not enough, you need to be different. The leader must always keep this in mind; not to chase the market by constantly [...]

March 9th, 2020|Tags: |

How To Write Clearly

If it is for everybody, it is for nobody Most businesses today are trying to say too much. They are busy telling customers everything good about their product, hoping to gain a favorable response. And what happens? The customer responds “Yeah yeah everyone says [...]

March 9th, 2020|Tags: |
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