Profitable Tips To Cash In On Your Landing Page
Where do you send your traffic to? The first contact a user has with your business is likely to be through the landing page. Now you may ask; what is it? It is the first page that appears when a user clicks on your [...]
Just Out: Win with Google Trends
Google trends and your business As a business owner, there are ups and downs, there are seasons. To name a few: Valentine’s Day, Mother’s Day, Christmas Day, Labor Day, New Year, Good Friday, National Day, Easter’s Day, Halloween. During these various holidays, sales tend [...]
2020 – The State Of Marketing
What does it mean to market something? When it all comes down to marketing, brands have to ask themselves: what are we talking about essentially, stripped off from the usual jargon and fluffy terms, what is marketing? My answer is this: Marketing is about [...]
The Truth About Google Display Network
Massive reach, massive audience Have you ever thought about running your ads on the Display Network? It houses over 90% of all web traffic in the world. Search ads (the ones you run when someone searches on Google, amount to a measly 3-5% of [...]
The History on Search Marketing
The advertising mediums Search marketing is the newborn baby against traditional TV marketing. Search marketing, mainly Google’s PPC which emerged in early 2002. Compared to the first television ad, which appeared in 1941, was 75 years ago. And the first radio ad, in 1922, [...]
The Long Tail Keywords
Long tail keywords in Google As a business owner, did you ever dream about your business having an unlimited space? You probably have never imagined that, but thanks to the power of technology, its all finally possible. But how many business owners actually know [...]
Psychology of Search Ads
Psychology is key to advertising If one understands how a human mind works, one can influence it. One can influence the masses. He can do great things, he can rally people into new heights, he can reform an entire country towards prosperity or turn [...]
How To Get The Most Out of Your Landing Pages
What is a landing page? Your PPC landing page is the page a visitor arrives at on your website after clicking your ad, whether it’s a text ad in the Google search results or a banner ad placed on the display network. What happens [...]
Marketing Smoke and Dust
Jargon words doesn't sell Businesses should stop blowing smoke into our faces. The sole purpose of advertising is to sell. Not to amuse, entertain or flatter ourselves. How many marketing people have you seen producing ads like “Feel the joy of living.” “Taste of [...]
How To Beat Your Competitors With Marketing Imagination
Energy cannot be created or destroyed The universe is made out of atoms and energy. For there to be life there must be energy. Energy cannot be created or destroyed. Only transferred from one form to another. This is the fundamental law of physics. [...]
