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Across our marketing articles you'll find a range of guides, strategy tips and analysis to help build your knowledge and create winning campaigns for your business.


Just Out: Win with Google Trends

Google trends and your business As a business owner, there are ups and downs, there are seasons. To name a few: Valentine’s Day, Mother’s Day, Christmas Day, Labor Day, New Year, Good Friday, National Day, Easter’s Day, Halloween. During these various holidays, sales tend [...]

March 8th, 2020|Tags: |

2020 – The State Of Marketing

What does it mean to market something? When it all comes down to marketing, brands have to ask themselves: what are we talking about essentially, stripped off from the usual jargon and fluffy terms, what is marketing? My answer is this: Marketing is about [...]

March 8th, 2020|Tags: |

The Truth About Google Display Network

Massive reach, massive audience Have you ever thought about running your ads on the Display Network? It houses over 90% of all web traffic in the world. Search ads (the ones you run when someone searches on Google, amount to a measly 3-5% of [...]

March 8th, 2020|Tags: |

The History on Search Marketing

The advertising mediums Search marketing is the newborn baby against traditional TV marketing. Search marketing, mainly Google’s PPC which emerged in early 2002. Compared to the first television ad, which appeared in 1941, was 75 years ago. And the first radio ad, in 1922, [...]

March 8th, 2020|Tags: |

The Long Tail Keywords

Long tail keywords in Google As a business owner, did you ever dream about your business having an unlimited space? You probably have never imagined that, but thanks to the power of technology, its all finally possible. But how many business owners actually know [...]

March 8th, 2020|Tags: |

Psychology of Search Ads

Psychology is key to advertising If one understands how a human mind works, one can influence it. One can influence the masses. He can do great things, he can rally people into new heights, he can reform an entire country towards prosperity or turn [...]

March 8th, 2020|Tags: |

Marketing Smoke and Dust

Jargon words doesn't sell Businesses should stop blowing smoke into our faces. The sole purpose of advertising is to sell. Not to amuse, entertain or flatter ourselves. How many marketing people have you seen producing ads like “Feel the joy of living.” “Taste of [...]

March 8th, 2020|Tags: |
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