Psychology is key to advertising
If one understands how a human mind works, one can influence it. One can influence the masses. He can do great things, he can rally people into new heights, he can reform an entire country towards prosperity or turn it into chaos.
The great Abraham Lincoln, perhaps the most significant president in the history of America did just this. He understood the psychology of the masses and used it to change the country forever. “America, land of the free and home of the brave.” is what he told the people.
He led its country through the Civil War, its bloodiest war and its greatest moral, constitutional, and political crisis. The result: abolished slavery, which plagued the country for 100 years.
His main focus was freedom, and equality for everyone living in the United States of America, not just white men but all men.
On the other side of the picture, another led the world into the Second World War and the deadliest conflict in human history. Millions of people perished as a result.
That is the power of psychology and the ability to moving masses of people buying an idea. One could believe that the deadliest conflict in human history could be avoided if the man was accepted into the Academy of Fine Arts Vienna, which was his initial passion, as a painter.
Back to the finer arts of advertising, you have to deal with people as well. People use search engines to find information. So how do you as a business owner, get people and the market masses into buying your idea?
Psychology in search
The first step is the ad itself. The user had the click the ad before he comes on board with you. So you must know how search engines are used, inside out.
How do you align the psychology of your customer with your ad and your landing page? These 3 factors should be like dominos, all neatly arranged in a perfectly symmetrical line so when one hits, everything falls nicely at once. (hopefully, the last domino block results in a sale for you)