Click fraud protection software works by tracking each and every click on your search network, display and shopping campaigns. Taking into account IP and IP range, unique device, VPN, your unique settings, and more. Each click receives a score on dozens of parameters and [...]
Our click fraud protection software helps ensure that you aren’t wasting your budget on clicks from people and bots that want to harm your business. With less money wasted on harmful clicks, it can be spent on advertising to real users who are actually [...]
Ad testing directly impacts your bottom line, sales curve, revenue, or however you like to name it. Knowing which ad resonates best with your customers and which doesn't, allows you to become a smarter advertiser. It also allows you to make more dollars back [...]
A/B testing is the practice of testing a single variable of an ad and keeping the rest constant. For example, we can test ad A against ad B, the only difference being the headlines. In this example, the sole purpose is to find out [...]
Ad testing has been popularized during the early 20th century. Before internet advertising, as we know it now, ad men have found out that testing their client's ads on mail order, newspaper, magazines, radio and TV mediums, generally brought better results. Testing ads is [...]
This is a very good question. When you install the Google Remarketing Tag onto your website, you will be able to store customer visits and collect them as 1st party data. You can then remarket ads to those people. But those customer visits only [...]
The good news is that you do not have to. Since budgets are set at the campaign level, most campaigns are already a hybrid of prospecting & remarketing users. Unless you have a clear strategy in place to only show a particular ad to [...]
Remarketing ads almost always perform better because you are showing ads to users who seen you before! Think of it this way. Is it easier to sell to a warm audience or a totally cold one? Most users do not take action on the [...]
All you need is essentially a remarketing pixel code installed on all pages on your website. So that when users visit your site, they are captured into a "list" and then Google can target these users with ads after they left your website. We [...]
Most businesses send PPC traffic to inadequate and poorly designed websites. As such, we will advise the client to make changes to their site in order to boost their conversion rates. The most common issues are: non-mobile-optimized website, no call-to-action (CTA) on the page, [...]
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