It is common for clients who are worried that their ads may get served on fraudulent websites and spammed click by bots. This can be mitigated with a click fraud protection software. As Google’s machine learning algorithms get better, the ads are increasingly optimized for conversion performance. The algorithm understands that it needs to get maximum conversions for your business and will avoid placements that bring no conversions. After all, clients are using Google Ads for one purpose only; to drive results.
On top of the automatic enhancements by Google, we set up brand safety measures for our clients to ensure their ads do not appear on low-value or offensive sites. We also do a manual review of the placements of your ads to actively exclude any websites that have not brought conversions for a long time.