We define it as salesmanship.
It helps you generate brand awareness by creating a unique perception of your product in the consumers' minds, mainly through advertising campaigns with a consistent theme over time.
It means having your company stand for something in the minds of the customer. Most businesses fail to accomplish it.
CTA means Call-To-Action. It is basically a button telling a user what to do, usually the action is something valuable to the business invovled. Example like "Call Us","Sign Up Today","Get In Touch".
A landing page is a technical term used to describe the first page a user lands on after clicking an ad or marketing CTA (call-to-action).
Samurai PPC is specialized in Pay-Per-Click and Paid Media. We run PPC campaigns like a Samurai. Only lethal and efficient accounts make the grade here.
Paid search is just another term for advertising on search engines. Basically you only pay when a user clicks on your ad. If your ad shows up 50 times and receives 3 clicks, then you are billed for the clicks only. [...]
It stands for Search Engine Optimization. It means optimizing your website to appear higher on the organic search result pages (the one below the ads).
SEM stands for Search Engine Marketing. It means advertising your business on the big search engines like Google and Bing. It can be in a form of text, image or video. It is prioritized and usually appears on top of organic links (or SEO). [...]