Display Ads are comes in many different forms and sizes. Most of the display ads we design will be responsive by default. So that Google can resize it and serve seamlessly within any piece of content, video or app on the internet. There are [...]

Display Ads are charged by per click basis. Meaning that you only pay when a customer clicks on it and lands on your website. If your Display ad gets shown 1000 times but only clicked 10 times, then you only get charged for the [...]

It is common for clients who are worried that their ads may get served on fraudulent websites and spammed click by bots. This is highly unlikely nowadays. As Google machine learning algorithms get better, the ads are optimized for conversion performance. The algorithm increasingly [...]