If you need quick conversion rates, a powerful Google Ads search campaign can start driving traffic to your website and improve your sales within 24 hours. As long as you have the budget to pay, Google Ads should be an effective strategy for you. If you do not have enough budget but want to occupy a good amount of space on search, you can consider an SEO campaign to drive organic traffic to your website. SEO is a strategy that delivers results over an indefinite period of time, unlike paid search which stops once you end your PPC campaign.