If you need quick conversion rates, a powerful Google Ads search campaign can start driving traffic to your website and improve your sales within 24 hours. As long as you have the budget to advertise, Google Ads can be an effective strategy for you.

If you do not have enough budget but want to occupy a good amount of space on search, you can consider an SEO campaign to drive organic traffic to your website. SEO is a strategy that delivers results over an indefinite period of time, unlike paid search which stops once you end your PPC campaign.

Small to medium-sized enterprises spend between $5000 to $10,000 per month for Google Ads, while large retailers can put in up to $50 million on paid search as long as they deliver results. You can ensure your budget is serving to the right people by placing ad scheduling, device targeting, keyword targeting, etc.

It is better to work with a paid search specialist who can drive the proper use of the budget so that you do not overspend.

Google Ads is a Google pay-per-click (PPC) advertising platform on which you can bid to advertise on certain search queries keyed in by your target audience. You pay each time a user clicks on your advertisement to go to your website. Beyond search, advertisers can also run ads on Display, Video, Gmail, Mobile Apps, and more.