Paid social is the practice of displaying sponsored advertising content on third-party social networking platforms with the goal of targeting specific audiences. Businesses use it to drive brand awareness and demand generation such as by getting more leads and sales. The most popular paid social channel is Facebook Ads (now Meta).
What is Paid Social?
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About the Author: Cyrus
Cyrus is a search advertising professional. He is currently certified in Google Ads, Advanced Google Analytics, Analytics For Power Users, Tag Manager, and Data Studio. He is also a Google Partner, which is awarded by Google to agencies who have achieved a high level of competency in driving their client’s results with Google Ads.
In his free time, he likes to write and research on different advertising techniques and ad pioneers.
