Microsoft Ads is the 2nd largest search engine in the world, right after Google. It mainly reaches users on Bing, Yahoo, and MSN. It is generally comprised of older and higher-income audiences. It is a suitable network for advertisers with similar target demographics. Microsoft Ads are important for advertisers who want to bridge the gap and target users whom Google may not reach.
What is Microsoft Ads and is it important?
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About the Author: Cyrus
Cyrus is a search advertising professional. He is currently certified in Google Ads, Advanced Google Analytics, Analytics For Power Users, Tag Manager, and Data Studio. He is also a Google Partner, which is awarded by Google to agencies who have achieved a high level of competency in driving their client’s results with Google Ads.
In his free time, he likes to write and research on different advertising techniques and ad pioneers.
