Google Ads is a Google pay-per-click (PPC) advertising platform on which you can bid to advertise on certain search queries keyed in by your target audience. You pay each time a user clicks on your advertisement to go to your website. Beyond search, advertisers can also run ads on Display, Video, Gmail, Mobile Apps, and more.
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About the Author: Cyrus
Cyrus is a search advertising professional. He is currently certified in Google Ads, Advanced Google Analytics, Analytics For Power Users, Tag Manager, and Data Studio. He is also a Google Partner, which is awarded by Google to agencies who have achieved a high level of competency in driving their client’s results with Google Ads.
In his free time, he likes to write and research on different advertising techniques and ad pioneers.
