YouTube video ads work on a Cost Per View (CPV), Cost Per Mille (CPM) or Cost Per Acquisition (CPA) basis. This depends on the goals you have for your campaigns, whether you want to drive sales and leads, consideration, or reach.
How do I pay for YouTube video ads?
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About the Author: Cyrus
Cyrus is a search advertising professional. He is currently certified in Google Ads, Advanced Google Analytics, Analytics For Power Users, Tag Manager, and Data Studio. He is also a Google Partner, which is awarded by Google to agencies who have achieved a high level of competency in driving their client’s results with Google Ads.
In his free time, he likes to write and research on different advertising techniques and ad pioneers.
