How Can I Lower My CPC?
The actual cost per click is made up of many different components. Your keyword quality score, the competitiveness of your market, any ad rank thresholds to clear, and of course, your Max CPC. The ones directly within your control are your ads’ relevancy and quality, your landing page experience, and your bids.
Having your ads managed by a competent professional or ad agency is another way of getting lower CPCs over time.
Cyrus is a search advertising professional. He is currently certified in Google Ads, Advanced Google Analytics, Analytics For Power Users, Tag Manager, and Data Studio. He is also a Google Partner, which is awarded by Google to agencies who have achieved a high level of competency in driving their client’s results with Google Ads.
In his free time, he likes to write and research on different advertising techniques and ad pioneers.