This book contains everything you need to know in order to master keywords in Google Ads. It covers every major update on keywords from the year 2000 to 2021. Within the pages contains countless valuable insights on keywords and even some gems that experienced marketers may have missed out entirely.

Within this book, we cover:

1. A brief history of Google Ads and the earliest keywords
2. Deep dive into broad, broad match modifier, phrase, and exact match keywords.
3. Close variants
4. Negative keywords
5. Keywords role in display and audiences
6. Q&A section