Programmatic Display Ads
Programmatic Advertising is available in Google in the form of Display Network, or GDN. GDN can connect your business to audiences of over 3 million+ websites, including most premium domains like Wall Street Journal, New York Times, Forbes, etc. Leveraging audiences and contextual targeting help you reach your message to wherever your customer lives on the internet.
Outside the premium domains, its long tail reach can also help you get on millions of blog sites, smaller publishing sites, forums, relevant industry and market sites. GDN also serves ad inventory to most mobile apps – Android and Apple. This helps you reach audiences as they spend more time on mobile devices nowadays.
GDN also works through an Open Market Auction, and prices are decided in real-time (RTB). It is the perfect solution to reach your target audiences no matter where they spend their time on the internet.
Timely And Relevant Messages to Audiences
GDN offers many targeting options that can even be layered over one another, such as:
Contextual targeting:
– Keywords
– Site topics
– Specific websites
User targeting:
– Demographics
– Household income
– Affinity audiences
– In-Market audiences
– Life events
1st party data:
– CRM information
– Customer Loyalty Program
Programmatic advertising allows you to reach your targeted audiences, remarket to past customers for cross and upselling opportunities, and create countless segmentation to your existing data in order to deliver relevant, timely, and engaging creatives to users in real-time.
Deep Ad Inventory
GDN works with high and deep ad inventory, which allows you to accomplish various business goals. Be it to prospect and look for potential customers earlier in the buying funnel or remarket to existing and past customers. Its high inventory paired with intelligent, programmatic, real-time bidding algorithms allow you to maximize your returns on your budget.
Match this with high-impact video ads and it will make a perfect brand awareness campaign that can help boost your brand recognition and consideration among consumers.
FAQ By PPC Specialist
- What type of display ads are available?
Display Ads are comes in many different forms and sizes. Most of the display ads we use will be responsive by default. Meaning that Google can resize it and serve seamlessly within any piece of content, regardless of user screen size. There are also rich media ads that can attract more attention from users. The next thing is mobile optimized ads, also known as AMP HTML ads. These ads are faster, lighter, and more secure. AMP HTML ads are a more efficient and secure way to advertise on the web.
- How am I charged for Display Ads?
Display Ads on Google are charged by per click basis. Meaning that you only pay when a customer clicks on it and lands on your website. If your Display ad gets shown 1000 times but only clicked 10 times, then you only get charged for the 10 clicks. This ensures that you are only paying for users who has shown initial interest with your business.
- I heard that the Display network generates alot of spam clicks, is that true?
It is common for clients who are worried that their ads may get served on fraudulent websites and spammed click by bots. This can be mitigated with a click fraud protection software. As Google’s machine learning algorithms get better, the ads are increasingly optimized for conversion performance. The algorithm understands that it needs to get maximum conversions for your business and will avoid placements that bring no conversions. After all, clients are using Google Ads for one purpose only; to drive results.
On top of the automatic enhancements by Google, we set up brand safety measures for our clients to ensure their ads do not appear on low-value or offensive sites. We also do a manual review of the placements of your ads to actively exclude any websites that have not brought conversions for a long time.
