UTM vs GCLID Parameters
Whether you are managing online marketing efforts or analytics for your business, you may have come across the term “UTM.” UTM parameters are introduced by Urchin, which is the predecessor of the earliest Google Analytics. They are supported out-of-the-box by Google Analytics. This means that no additional configuration is needed on your part other than installing the Google Analytics tag on your site. What is a UTM? UTM stands for Urchin Tracking Module. They are parameters tagged at the end of the URL, after the “?” sign to help identify the source and campaign that referred traffic to a [...]
5 Reasons Why You Need To Link Google Analytics To Your Ads Account
Most websites use Google Analytics. In fact, it is the most popular analytics tool in the world, with over 28,000,000 websites using it. First of all, it is free. Second, it is a very flexible and powerful analytics tool that allows us to understand the users activity on our site. If you have a Google Ads account, you probably did not know that you can link your GA account to your Ad account. And there are 5 powerful reasons why you should do this. Before we begin, let me show you how to link your GA account. How to [...]
