Optimize your PPC in the Pandemic With the pandemic pushing on and more businesses are forced to adjust to the new conditions. Let me share with you five ways to future-proof your PPC Campaigns. Hopefully, this will help you ride through the wave and [...]

The end of Broad Match Modifier Google Ads has decided to bring an end to the long-running Broad Match Modified (BMM) keyword. Traditionally, BMM keywords allow advertisers to select exclusively which keywords should appear before triggering their ads. It's not the most concise but [...]