How Much Search Traffic Does Google Own In Singapore?
95.74% of Singapore's Traffic As the latest research by Similarweb, an ad intelligence company, ranks Google in Singapore as 95.74% of all search traffic. This means that most Singaporeans are really into Google! The #1 place for businesses to be Search engine advertising has a different kind of caveat than the other types of online advertising. Search explicitly shows user intent. The goal of your search ads is to be at the right place, to the right user, at the right time. And the nature of the platform accomplishes just that. The user searching for something on Google is [...]
Google’s Performance Max Campaigns Are Now Live
Google has announced this week that their Performance Max campaign, which has now left the bakery since October 2020, is live. It will be unrolled into all advertiser's accounts starting November 2, 2021. We had already explained what Performance Max campaigns were back when the first announcement was released. We will briefly cover it again. Performance Max highlights Performance Max is a new campaign type that aims to unify all existing campaigns into 1 place. It can reach across the entire Google ecosystem, guided by machine learning, to reach audiences in the entire purchase funnel. Advertisers will be able to [...]
The Future of Attribution Has Arrived – And It is Data-Driven
The future has arrived. This is probably one of the most influential updates that Google is planning to phase in the coming months. Data-driven attribution (DDA) will be the new default for advertisers. This is a big win for advertisers across the board and shows that Moore's Law is indeed real; Technology not only gets more advanced, cheaper but also more accessible to more users as time passes. DDA will shake up the advertising landscape, no doubt. We say this because, since the dawn of Google Ads attribution, conversions are always set on a last-click basis, by default. When [...]
Google Ads will Combine Smart and Standard Display Campaign into a Unified Campaign
Standard and smart display will now combine into 1 Google has announced recently that they will combine Standard Display campaigns and Smart Display campaigns into a single option, called Display campaign. So now advertisers will no longer have the option to choose between standard or smart display campaigns moving forward, making display campaign advertising much simpler and streamlined. "Standard Display campaigns and Smart Display campaigns are now available as one campaign type. You no longer have to manually choose between either campaign type when building a Display campaign. Targeting expansion features for standard Display campaigns and automated targeting features [...]
Google Stops Advertisers From Creating Expanded Text Ads in June 2022
Expanded Text Ads will be gone Following the latest news from Google, they will be officially sunsetting Expanded Text Ads (ETA) by June 2022. This means that advertisers will no longer be able to add or edit their ETAs after June 2022. This update is a very big one and at Samurai PPC, we have anticipated it to happen. Google has always been driving its company toward increased automation and data-driven. It's the world where machines are given priority to make decisions over humans. And the human's role will be to "guide and drive the machine". This update will [...]
New Conversion Value Rules Gives Better Control Over Smart Bidding
Conversion value rules Google has released a new setting for conversion values this week. Advertisers are now able to adjust conversion values base on user characteristics. "Not all conversions are worth the same—some are more valuable than others. Accurately expressing this value can help you optimize campaigns and evaluate performance based on the goals that matter most to your business. To make this easier for you, you can adjust conversion values based on characteristics like location, device, and audience." - Stephen Chang, product manager of Google Ads. Currently, conversion value rules only apply to Search, Shopping and Display campaigns. [...]
Privacy Sandbox Proposals Timeline By Google
Google has just announced the timelines for the various developments in their privacy sandbox initiative. The timeline divides initiatives into four categories fight spam and fraud on the web show relevant content and ads measure digital ads strengthen cross-site privacy boundaries All 4 are essential, perhaps the last 3 even more so, as it will affect how we collect our customers’ data online. Based on their predictions, FLOC and FLEDGE will be ready for adoption in Q4 2022, and the phasing out of 3rd party cookies is expected to happen 1 year later, in Q4 2023. Advertisers will be [...]
Google Removes Standalone Maximize Conversions and Maximize Conversion Value Strategies
Google has announced that there will be an update to the way their smart bidding strategies are organized. Advertisers should now see the following options when they create new bid strategies for Search campaigns: Maximize conversions will have an optional target CPA. Maximize conversion value will have an optional target ROAS. Standalone tCPA and tROAS are going away. “In the next few weeks, you’ll no longer have the option of using the old Target CPA [tCPA] and Target ROAS [tROAS] bid strategies for standard campaigns,” Google said in the announcement, “Instead, use the updated bid strategies by setting optional [...]
WooCommerce merchants can now list their products across Google seamlessly
Google’s partnership with Woocommerce, perhaps the most popular e-commerce platform on WordPress, is now available for users globally. Last week Google had announced that all of WooCommerce’s 4.4 million merchants would soon have the ability to easily integrate their product inventory across Google in just a few clicks, and for free. You no longer have to configure the product feed manually or use an external plugin to sync it to Merchant Center. You can now do it directly within Woocommerce. Making it easier for retailers who work with partners like WooCommerce to integrate with Google shopping features across Search, Shopping, Image [...]
What Are Google “Performance Max” Campaigns?
Performance max campaigns Google Performance Max campaigns, which were announced at Advertising Week in October 2020, are an automated campaign type that runs across all Google ad inventory. We are talking about one campaign that allows advertisers to reach across all Google networks. This includes Search, Display, Youtube, Discover, Gmail, and Maps. Google brought up the topic again during their Marketing Livestream last week (May 27, 2021). Further iterating that these campaigns have had great early success and will be pushed to all accounts by the end of this year. Performance Max is something that all advertisers will have [...]
