Google Ads Guide

What does it mean to market something? When it all comes down to marketing, brands have to ask themselves: what are we talking about essentially, stripped off from the usual jargon and fluffy terms, what is marketing? My answer is this: Marketing is about getting and keeping a customer, and ensuring the customer prefers doing business with you over your competitors. This is simple to understand, but there are 3 parts in that sentence. To get a customer To keep the customer To be the customers’ preferred choice over your competitors When you engage with a marketer, the above [...]

Massive reach, massive audience Have you ever thought about running your ads on the Display Network? It houses over 90% of all web traffic in the world. Search ads (the ones you run when someone searches on Google, amount to a measly 3-5% of all web traffic!) Now you can get shown on anywhere you like. Clicks, impressions and brand lift is all at the tip of your fingers! It has over 3-million websites When you advertise on the Google Display Network—which has over 3 million participating sites—your ads can appear across a large collection of websites, [...]

The advertising mediums Search marketing is the newborn baby against traditional TV marketing. Search marketing, mainly Google’s PPC which emerged in early 2002. Compared to the first television ad, which appeared in 1941, was 75 years ago. And the first radio ad, in 1922, appeared 98 years ago. Search marketing is a little less than 2 decades in existence. Television marketing is the grandfather of all marketing mediums, (if you exclude the first signs of advertising when ancient Egyptians wrote ads on the walls of caves a few thousand years ago). Television advertising made a hefty number of brands [...]

Long tail keywords in Google As a business owner, did you ever dream about your business having an unlimited space? You probably have never imagined that, but thanks to the power of technology, its all finally possible. But how many business owners actually know this? Much less take advantage of it? Let me give you a hypothetical example. If you own a bookstore, you will get shelves to keep a physical inventory of the books. But because you want to maximize sales, you order have all kinds of different books. But you quickly realize one thing; the amount of [...]

Psychology is key to advertising If one understands how a human mind works, one can influence it. One can influence the masses. He can do great things, he can rally people into new heights, he can reform an entire country towards prosperity or turn it into chaos. The great Abraham Lincoln, perhaps the most significant president in the history of America did just this. He understood the psychology of the masses and used it to change the country forever. “America, land of the free and home of the brave.” is what he told the people. He led its country [...]