Why You Should Take Advantage Of The Ad Preview & Diagnosis Tool
Google ads preview & diagnosis tool What is the Ad Preview & Diagnosis Tool inside your Google Ads account? (To access this, navigate to Tools > Planning > Ad Preview & Diagnosis). It is a tool in your account that helps identify why your ad or ad extension might not be appearing. The tool also shows a preview of a live Google search for a specific term without incurring impressions on your ad. This helps you see how your ad looks like in real-time, which ads and extensions are showing or not showing. Once you enter a search [...]
How To Use Custom Audiences in Google Ads
Google's audience targeting What happens when you walk into a suit shop and find nothing suitable for you? They have all these designs, colors, sizes, and you just can't find something that you like? So you order a custom suit, of course, and a tailor measures your proportions and creates something specifically for you. In the case of Google Ads audiences, custom audience offers something similar. Google offers a wide range of 3rd party data they have on your audiences, to name them all: Affinity, In-Market, Detailed Demographics, Combined Audiences, Life Events, Similar Audiences. And the 1st party data [...]
How to Use Google Ad Customizers inside Your Ads
Dynamic text in Google Ads When it comes down to PPC ads, we all agree that the more personalized and relevant an ad is to the user, the more likely they will click and convert on your site. Dynamic text are here to solve the issue by displaying dynamically generated ads so that users get to see the most relevant ads tailored to their searches. There are 4 types of dynamic text that you can use in Google Ads. Whereas a standard text ad is shown the same to every user, dynamic text comprises the ability to generate unique [...]
Should You Enable Auto-Applied Recommendations?
Auto-Applied Recommendations Auto-Applied Recommendations is a relatively new tab within Google Ads. Think of it as a "hub of improvements" introduced by Google. This entire section dedicated to helping you improve your campaigns. That is as what Google prefers to put it. Whether or not it is an improvement to your account is up to you to decide. Firstly, know that the Recommendations page is divided into 6 different categories. Each of the category address potential issues and optimization areas in your account. To give a brief summary. Ads and extensions - "Ads and extensions" recommendations help you refine your [...]
How To Effectively Use Negative Keywords in Google Ads
Google Ads negative keywords When it comes to negative keywords, most advertisers have got it all wrong. Hopefully, this post can help you to understand how it works and give you a few optimization ideas. I have to first inform you that we will not be discussing what does negative keywords do and the different match types. This post is more for intermediate users and will provide you with some strategies and tactics to how you approach your negative keywords on Google Ads. If you need a primer on the basics again, visit the link here to the official [...]
Simplified Display Campaign Structure and Optimized Targeting
As of July 2021, Google is making a series of new changes to the Display Network. This feature will be slowly rolling out and will become the standard in the very near future. We believe that it is a significant change to our current Display Network options. In essence, they have simplified the display campaign structure and tweaked the audience targeting with a new feature called "Optimized Targeting." Let us dive deeper into more details. 1. Simplified display campaign structure For most accounts now (as of writing), we are given two options when we create a Display campaign (ignore [...]
WooCommerce merchants can now list their products across Google seamlessly
Google’s partnership with Woocommerce, perhaps the most popular e-commerce platform on WordPress, is now available for users globally. Last week Google had announced that all of WooCommerce’s 4.4 million merchants would soon have the ability to easily integrate their product inventory across Google in just a few clicks, and for free. You no longer have to configure the product feed manually or use an external plugin to sync it to Merchant Center. You can now do it directly within Woocommerce. Making it easier for retailers who work with partners like WooCommerce to integrate with Google shopping features across Search, Shopping, Image [...]
UTM vs GCLID Parameters
Whether you are managing online marketing efforts or analytics for your business, you may have come across the term “UTM.” UTM parameters are introduced by Urchin, which is the predecessor of the earliest Google Analytics. They are supported out-of-the-box by Google Analytics. This means that no additional configuration is needed on your part other than installing the Google Analytics tag on your site. What is a UTM? UTM stands for Urchin Tracking Module. They are parameters tagged at the end of the URL, after the “?” sign to help identify the source and campaign that referred traffic to a [...]
What Are Google “Performance Max” Campaigns?
Performance max campaigns Google Performance Max campaigns, which were announced at Advertising Week in October 2020, are an automated campaign type that runs across all Google ad inventory. We are talking about one campaign that allows advertisers to reach across all Google networks. This includes Search, Display, Youtube, Discover, Gmail, and Maps. Google brought up the topic again during their Marketing Livestream last week (May 27, 2021). Further iterating that these campaigns have had great early success and will be pushed to all accounts by the end of this year. Performance Max is something that all advertisers will have [...]
3 Ways To Rethink About Your Keywords Strategy
The problem with most Google Ads accounts is that they don't understand how to plan out their keywords strategy. It seems like they are thinking up keywords on the go, with no proper hierarchy and structure within. Today, I will share with you three steps you need to take to maximize your keyword's success. I have laid out the following steps in sequence. First, let's do a quick primer to refresh what each keyword match type does (if you don't already know.) Google Ads has simplified keywords match types with the recent update to remove Broad Match Modifier (BMM) keywords. [...]
