Top 10 Tips For Small Businesses to Find Success with Google Ads
Problems with small businesses using Google Ads Google Ads is often big and scary for most businesses to embark on. For small businesses, it is a daunting task indeed. If they approach it alone, they will likely fail because they are unprepared. They spend little money in the wrong place and get burnt. Or they got great initial success, but it's short-lived. They then figure that Google probably doesn't work for them. But this is not true. Most of them settle for Smart Campaigns, a watered-down version of a regular search campaign. While it's seemingly easier to use, the [...]
How Long Does It Take PPC to Fully Work?
"How long does it take for Google Ads to work?" is a great question that most businesses will probably ask before committing to the platform. PPC (or Google Ads) is usually known to be instant compared to its slow-moving counterpart, SEO. In theory, this is true. Once your campaigns are enabled, your ads are instantly visible on the internet. You will likely start getting leads and enquiries coming in. But you may like to know, "When will my budget start bringing the best return possible?". The answer will be only a few months after running the ads. Google Ads can [...]
All About Smart Campaigns in Google Ads
What are smart campaigns? Google Ads smart campaigns are the easiest and fastest way you can jump straight into the Google Ads world. It requires no knowledge or time on your part. The entire process should take you no more than 5 minutes to get it running. When you first start creating a Google Ads account, Google will lead you to create your first smart campaign. The steps are these: Tell Google about your business goals (There are 4 pre-set goals. Get more calls, website conversions, store visits, and brand awareness) Key in your website URL Write your first [...]
The Best Way To Delete A Google Ads Campaign
The best way to go about deleting your Google Ads campaigns So the time has come, and you want to stop running your campaigns for whatever reasons. How do you go about deleting your Google Ads campaigns so you will not get charged by Google afterwards? First, determine your intentions. First, start on the left-most tab and click on All Campaigns. Then click on Campaigns. Depending on your filter on top, you should see an overview of all your available campaigns. Mouse over to the campaign that you want to delete. There are 3 options. Enable Pause Remove Of course, your [...]
How does Google Ads Generate Responsive Search Ads (RSAs)?
How does Google Ads generate responsive search ads? Responsive search ads, or in short, RSAs, are the newer ad format that was introduced by Google a few years ago. However, they will be the default and only available option after June 2022, as Google plans to remove expanded text ads (ETAs). So, it is no surprise that most advertisers want to know how to make the most use of RSAs. The goal of this article is to help you with this. Let's first do a brief overview of what exactly RSAs are—how they look, how they work, and finally, [...]
Google Ads Copywriting: The Ultimate Guide
What is copywriting in Google Ads? Want to learn how to write high-performing Google Ads? Based on Wikipedia definition of copywriting: "the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action." When using Google Ads, you will also need to write ad copy. Every campaign involves some level of ad copywriting. The most obvious one is search ads. Advertisers write text ads that show [...]
Google Ads Audience Targeting: The Ultimate Guide
What is Google Ads audience targeting? Audience targeting in Google Ads allows you to reach your intended audiences online. Audiences are segments of people. These are groups of people with specific interests, intents, and demographic information, as estimated by Google. When adding an audience to a campaign or ad group, you can select from a wide range of segments. For example, these segments could include fans of sport and travel, people shopping for cars, or specific people that have visited your website or app. Google Ads will show your ads to users in the selected segments. Personally Identifiable Information [...]
Google Ads Campaigns: The Ultimate Guide
Ultimate guide to Google Ads campaigns What are Google Ads campaigns? Before we get into it, let's look at what a marketing campaign is. Marketing campaigns are a very common term in our field. Based on the definition by Investopedia, "marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. Usually, a marketing campaign comes with a goal and a budget. For example, the goal may be to build a brand image, create brand awareness for a new product, increase sales for a product, or even to negate negative publicity to the [...]
Google Ads Keywords: The Ultimate Guide
What are Google Ads keywords? What are keywords in Google Ads? They are probably the most important thing in the field of paid search or Google's search ads. Paid searches are ads in text format. They mainly contain 3 headlines, 2 descriptions, a URL, and many ad extensions that go along with it. Keywords decide when these ads should show up in the search results. By selecting high-quality, relevant keywords for your ad campaign that helps you reach only the most interested people, you can convert them into customers as they are conducting their searches online. Keywords are the [...]
Google Ads Account Structure: The Ultimate Guide
What is Google Ads account structure? Google Ads account structuring is the process of building the foundation and layout of how you want your account to look. It will impact your ad management and optimizations moving forward. Not structuring it properly will hurt your account, waste your ad budget, and waste your time. So, it is crucial to understand how it works before you start. Structuring your ad account properly allows you to accomplish more in less time, see all the necessary data in the right places, and optimize your account like a pro. Why do you need to [...]
