Facebook Ads Guide

There are hundreds of metrics within Facebook Ads, but which are the most important ones that you must keep your eyes on? In this post, we will share 5 Facebook Ads metrics that you should look at every time you log in to your Ads Manager. Like the 80/20 or Pareto principle, not every metric within the dashboard is important, nor will you ever use them. You will find all these metrics in your Ads Manager dashboard. Under Columns, you will see that there are a lot of preset columns to choose from, saving you time and effort. Depending on [...]

What is the Facebook Pixel The Facebook pixel is a tiny piece of code that you place on your website. However, it does wonders. When visitors visit your site, the pixel collects necessary information about them, such as the pages they visited, the time they spent, and any events or conversions you want to track. It also gives you demographic data on your website visitors. If you are running Facebook Ads, you definitely should install the pixel on your website. In this post, we will explore the 3 most common methods advertisers use the pixel on Facebook. 1. Retarget [...]

Why Facebook Ads Facebook Ads is a powerful social platform to advertise your business. With over 2.9 billion monthly active users and its ability to reach Instagram, it's no wonder why most businesses continually invest in it. But often, the platforms' sheer complexity overwhelms most beginners and stops them from entering into it altogether, or they run the ads but with dismal results because they have not taken the time to learn how it works. Like in a movie where there are main characters, side characters and passersby, if you want to understand the plot, focus on the main [...]