How Much Search Traffic Does Google Own In Singapore?
95.74% of Singapore's Traffic As the latest research by Similarweb, an ad intelligence company, ranks Google in Singapore as 95.74% of all search traffic. This means that most Singaporeans are really into Google! The #1 place for businesses to be Search engine advertising has a different kind of caveat than the other types of online advertising. Search explicitly shows user intent. The goal of your search ads is to be at the right place, to the right user, at the right time. And the nature of the platform accomplishes just that. The user searching for something on Google is [...]
Google’s Performance Max Campaigns Are Now Live
Google has announced this week that their Performance Max campaign, which has now left the bakery since October 2020, is live. It will be unrolled into all advertiser's accounts starting November 2, 2021. We had already explained what Performance Max campaigns were back when the first announcement was released. We will briefly cover it again. Performance Max highlights Performance Max is a new campaign type that aims to unify all existing campaigns into 1 place. It can reach across the entire Google ecosystem, guided by machine learning, to reach audiences in the entire purchase funnel. Advertisers will be able to [...]
1st, 2nd and 3rd Party Data in Advertising
What is data in advertising? When we discuss about data in advertising, we are primarily talking about user data. We are trying to collect more information about the user, which helps us predict whether our ads will be relevant to them. Data and advertising are intertwined - like a vine growing ever higher while relying on its support. In this case, the 'support' is data, and the vine is 'advertising.' Let's see what we mean. The whole point of user data is to serve your ads to the right person, at the right place, and at the right time. [...]
Is the Internet Really Free?
Free or not free? Is the internet free? Most people may think so. They say that they can read any article, page, and video online and don't get charged for it. But, whether you watch 10 videos or 100 videos on YouTube, does it make a difference? Whether you spend 1 hour or 5 hours today on Facebook, you still get charged nothing. Likewise, Google does not charge the user whether they performed 1 Google search today or 20 searches. This has led to the common misconception of people who think that the internet really operates like a free [...]
Thoughts on Advertising IV
A continuation of the thoughts on advertising mini series. Previous part here. Antaeus was a giant in greek mythology, also the son to Poseidon. He would travel across the country and challenge anyone to wrestle - and he always win. He would pin his victims on the ground and crush them. He built a temple to his father, Poseidon, using his victims' skulls. However, Antaeus had a trick - he derived his powers directly from contact with his mother: Gaia, or earth. Physically separated from Earth, he lost all powers. One day on a road trip, Hercules was stopped [...]
The Magical 2.5 Seconds of Online Attention
Online attention is getting shorter A study done by a research firm eye square has found that the average attention span of internet users to be - 2.5 seconds. They call it the "The magical 2.5 seconds - the experience of a (very short) moment and the 'gift of attention'." Apparently, the data was collected over 320 studies was done on 340,000 total participants for this result. ' Three core theses came from their meta-analysis: 1. Moments are short 2. Short moments can be effective 3. Moments are gifts – creation is the determining factor The case of a [...]
Thoughts on Advertising III
This is a continuation of the "on advertising notes" that I created, it is an accumulation of my own and influenced thoughts regarding advertising; part 3. Part 2 can be found here. • • • No advertising campaign should be launched to change consumer habits. It is usually costly and unprofitable. Advertising should be used to promote already established habits of society. - A thousand dollars of effective advertising can do more than ten thousand dollars of ineffective advertising. - The essence of testing in ads is to find out what is wanted and what is not wanted by [...]
What You Should Know About Marketing?
Do you need marketing? "The spider looks for a merchant who doesn't advertise so he can spin a web across his door and lead a life of undisturbed peace!" - Mark Twain Can a business run without marketing activities? What are the marketing activities? Marketing activities help a business sell their products through: branding, social media, advertising, public relations, SEO, email etc. I am just covering the most commonly used mediums. Anything that helps a company sell more (now or in the future) can be considered "marketing". Knocking on 100 doors a day to sell your brand new educational [...]
Thoughts on Advertising II
This is similar to the previous notes that I created, it is an accumulation of my own notes regarding advertising; part 2. In no particular order. • • • Advertising is persuasion, not force. Good things don't have to be forced down on the customer. It is comparable to a delicate craft. - Search advertising is dealing with customers that are aware. We are not in the interruptive marketing section, but rather permission marketing. - We need to give information, we need to portray reliability, we need to convey convenience. We need to give a 'reason-why' to buy. It [...]
The Truth About Modern Advertising
The A/B Method During the early 1900s, the world witnessed one of the greatest admen to ever live. He became the father of copywriting, namely Claude C. Hopkins. Claude believed that advertising existed only to sell something and should be measured and justified by the results it produced. He was also a man of honesty, a man who only spoke the truth and focused on providing benefits to his clients. Hopkins insisted that copywriters research their clients' products and produce a "reason-why" copy. He believed that a good product and the atmosphere around it was often its own best [...]
